FAQs for Exhibitors
FREQUENTLY ASKED QUESTIONS FOR EXHIBITORS
Do you have an additional question not listed here? Contact us at firstname.lastname@example.org
When does registration begin?
Registration is open now.
What is the registration fee for exhibitors to participate?
$2,500 for new exhibitors.
What does the registration fee include?
Registration includes a booth at the event (6-foot table), two passes, breakfast and light snacks during the event, access to top national media and influencers, and the opportunity to provide product samples to all attendees.
Is there a deadline to register?
There isn’t a hard deadline to register, but space is limited. First come, first served. There will be a waiting list if needed, but we recommend signing up as soon as possible to secure your spot! In addition, those that sign up prior to 5/1 will receive maximum benefits such as mentions on our social media channels and blog and inclusion in our program and signage.
What kinds of discounts are available?
We’re offering a 20% discount for 451 Marketing clients or any exhibitor that brings in another brand. Returning exhibitors can re-sign at their original rate.
Is there a way I can still participate without attending the event?
Unfortunately, in order to be a part of the event and connect directly with our media attendees, you’ll need to register and participate in the event in-person.
Can I order additional passes if I’d like to have more than two people at our booth?
We recommend two exhibitors per booth as space is limited, but if you require more than two people, please contact us at email@example.com. We’re happy to work with you to make the best experience possible for you and your brand!
When will I receive my booth assignment?
You’ll receive layout and booth numbers as within the month leading up to the event in June.
How big are the booths?
Each exhibitor will receive a 6-foot table with two chairs. You’ll have limited space around the table, but you’re welcome to bring signage to display behind the chairs or on your table.
What furniture/materials are included in the booth?
Booths come equipped with a 6-foot table, two chairs, name tags, and a small trash bin. AV access and special electricity or water requests can be accommodated through the venue if needed.
Are there any restrictions on signage?
Bring as much signage as you need to put on the 6-foot table. You’re allowed to also have a stand up sign behind your table as well. Due to space limitations, we ask you to keep signage located to these two areas. If you have a special signage request, please ask at firstname.lastname@example.org – we’re more than happy to see if we can help out!
Can I pay extra for more space/booth materials?
If you need additional space, you can purchase an additional booth space at a discount off the full registration price, and we can place the two booths next to each other. If you need AV or additional supplies from the hotel, please let us know and we can assist coordinating your request.
How many different products can I showcase?
If possible, we suggest featuring no more than five different products, especially keeping in mind that you’re limited to the 6-foot table space. We recommend highlighting your best products and offering a strong visual assortment for press if you’re having trouble narrowing it down. You can always share additional details in the press materials you hand to press at the booth. If you need recommendations on what or how to display your products, we’d be happy to provide suggestions.
Where can I access a floor plan of the event space?
We will send you a floor plan in early 2017 so you can see your booth’s location and familiarize yourself with the nearby exhibitors.
When is the event?
The event will be held on Tuesday, June 6 from 10 a.m. – 4 p.m. EST.
Where is the event?
The event will held in midtown Manhattan at the Warwick New York Hotel at 65 W 54th St (cross street: 6th Avenue). The event will be held in the Kent, Surrey, Oxford, and Warwick event rooms on the second floor of the hotel.
Is there an agenda available?
Yes, we will be sharing the event agenda as within the month leading up to the event in June.
About the Media Attendees:
What media will be attending? How many?
At our holiday 2016 and spring 2017 events, we had more than 50 press from top national print, online, and broadcast outlets. We are aiming to keep it a similar size this time around to ensure an intimate environment and encourage quality conversations.
What beats do the media attendees cover?
From household appliances and home décor, to beauty products and tech gadgets, our media attendees cover it all. The common thread among invited media is that they are interested in the hottest products for holiday, and many will be in charge of gift guides for their publication.
Will I have access to media contact information before and/or following the event?
We will provide a list of confirmed media leading up to the event. We will also provide a list of media who we confirmed attended following the event, but encourage you to have a sign-up sheet at your booth to keep track of conversations and follow-up items. We also recommend bringing plenty of business cards to give to media attendees on-site as well.
Can I offer samples of my product?
We welcome you to provide take away samples for all media attendees! It’s a nice way to thank media for attending and to offer them the chance to get more familiar with your brand on their own time. In fact, we’ll be providing press an empty tote bag at the beginning of the event to collect samples as they walk through the show floor. Please keep your samples as lightweight and portable as possible – media will be collecting lots of samples that day and you want to make it easy for them to carry the samples back to their office. We’re happy to offer recommendations on what kinds of samples to provide if you’re unsure of what would be best to offer. We also suggest offering a USB with your press kit and any other relevant information along with samples.
Loss, theft or damage
Press Previews is not responsible for loss, theft, or damage of the exhibitor’s products or equipment at the event or in transit, but will work with The Warwick Hotel to ensure the best security accommodations possible.
We do not offer product or category exclusivity at our events. In the event that there is a competitive brand participating, we will do our best to keep the competitors’ booths as far away from each other as possible. For more specific questions about exclusivity guidelines, please contact us at email@example.com.
What if I need to withdraw? Will I get a refund?
Once your sign up for the event, your exhibitor fee is non-refundable. However, prior to April 14, 2017, if you are unable to participate, we will work to fill the spot with another potential exhibitor from the waiting list (as available). If the waiting list replacement is able to take the spot and submits payment prior to April 14, 2017, a full refund will be issued to you within 90 days of the replacement payment submission. If the waiting list replacement is unable to confirm fulfilling the spot by April 14, 2017, no refund will be issued.