Focus On These PR Metrics

Focus On These PR Metrics

Which metrics matter the most in public relations? That is probably one of the most asked questions PR professionals receive. So, we’ve put together our top three most important metrics, along with tools to help you measure them: 1. Sales – Any time you can tie PR...
5 Tailgating Must Haves

5 Tailgating Must Haves

Football season is here, and we can guess that whether you actually care about the sport or not, you enjoy a good tailgate. And who wouldn’t? From burgers, to drinks in solo cups, to meeting and partying with your tailgating neighbors, this pregame tradition is full...
Still Time for Holiday Short Lead!

Still Time for Holiday Short Lead!

Were you not able to attend our Holiday Gift Guide Event in June, but still want to get holiday coverage? Don’t worry, you still have time to pitch short-lead media! Deadlines for online outlets range from being published immediately, to six to eight weeks in advance....

5 Back to School Essentials

It’s that time of year again. Pencils are sharpened (or clicked, because does anyone use wood pencils anymore?), new shoes are tied, and lunches are packed. That’s right, it’s time to head back to school. We’re all going to miss summer, but isn’t a new school year...