How to Craft the Perfect Press Release

Ah press releases, a love hate relationship for both PR professionals and reporters. Press releases, if done correctly, are an effective and efficient way to distribute timely news to the public and press. To ensure your press release is poised to get the best pick... read more

How to Make an Impression at Press Previews

At Press Previews, we host a limited number of brands to create an intimate environment in order for both the media and you to make a real connection. Although this makes it easier for the attending media to see each brand, you should still strive to stand out to the... read more

4 Ways to Relieve Stress

April is Stress Awareness Month, and we can understand why. Between Tax Day, upcoming graduations and weddings, and rainy spring weather, we could all use some help staying relaxed. Today we’re sharing some of our favorite tips to relieve stress (though sorry, no tax... read more

What Makes a Story Pitch-Worthy?

Pitches are arguably the most vital weapon in a publicist’s arsenal, but not every story is worthy of a pitch. The ability to distinguish a pitch-worthy story is essential to securing coverage. To determine if your story deserves a pitch, keep in mind the 5 W’s. Who:... read more

Thinking Ahead: Long-Lead Versus Short-Lead Media

Are you wondering why we’re having a holiday gift guide event in June? If so, then you should learn the difference between long lead media and short lead media! Knowing the difference between the two is key in preparing for Press Previews: Holiday Gift Guide.... read more

4 Ways to Celebrate Client’s Day

Client’s Day is March 19, and is a great time to show your clients how much you appreciate them. But how? From traditional to out of the box (literally), here are some ways to celebrate! 1. Write a thank you note. It seems simple, but hand-written thank you notes are... read more

3 Products for a Busy, Yet Healthy, Lifestyle

March is National Nutrition Month, and if you’re like us, it’s hard to find time to stay healthy and keep up with everything else on your to-do list. Thankfully there are products out there that make living a nutritious lifestyle a little bit easier, and we’ve rounded... read more

4 Ways to Unplug in the PR World

Today is the National Day of Unplugging, but celebrating may not be as easy as you’d hope, especially if you work in an industry like PR. Press and the news never sleep, but that doesn’t mean you have to stay plugged in constantly. In fact, doing so can lead to burn... read more

Sending Off a Sensational Spring into Summer Event!

Though it’s been a couple of weeks since our Spring Into Summer event, we’re still basking in the glow of its success. Put 16 brands, over 50 top national media, one media partner, and one sponsor in a room and you’ve got a day full of engaging conversations that... read more

How to Follow Up After Press Previews

Press Previews is an amazing opportunity to get up close and personal with members of the media to talk about your brand. But what happens after the event? How do you ensure those great conversations turn into great stories? Don’t worry – we’ve put together a... read more