We are excited to announce that Macaroni Kid has returned as our exclusive sponsor for the Press Previews: Spring Into Summer event! Reflecting on a recent chat that we had with Eric Cohen, Co-Founder of Macaroni Kid, read on to gain a little bit more insight about... read more
We hear the wedding bells ringing! Oh no, wait… that’s just our alarm clock reminding us that we have a week until Valentine’s Day and we still don’t have a gift for our loved one. Womp, womp, womp. Roses are too cheesy, a box of chocolates is too ordinary and jewelry... read more
If you’ve been following the Press Previews blog religiously (I mean, why wouldn’t you?), you’ve probably gathered that there is an art to capturing media’s attention regardless of the medium. We’ve discussed how to build the right list in the first place, foster... read more
Winter has arrived! Well, it arrived a few months ago, but we all decided to ignore it anyways – just like we do every season. (And I’m not talking about GOT’s seasons here. Although, their winter does sound a lot more terrifying and we’d surely love to avoid... read more
We all know that getting strong media coverage for your brand is dependent on a great media list filled with contact information for your target reporters, editors, producers, bloggers and more. Looking for some advice on how to create the best media list for your... read more
As much as we’ve enjoyed the roasted ham, sugar cookies, and countless holiday desserts – we can finally put our forks down and let our tummies relax. We haven’t craved a simple salad or a cold-pressed juice in a long time. But after a month of indulging, can you... read more
Throwing the party of the year can be quite intimidating. We’ve been there, we get it. All your New Year’s Eve guests will be depending on you and your amazing party-throwing skills to end the year with a bang. It’s too bad you’ve already used your best recipes,... read more
And just like that, it’s the holiday season! The time to shop for your special holiday gifts has vanished as quickly as the Turkey on Thanksgiving night. But, while you may not be able to purchase that limited-edition camera anymore, we’re here to tell you that there... read more
Quick survey: how many publicists out there have had a client ask for the ROI on a piece of media coverage? Everyone? Okay great. Not too long ago, this question didn’t have a definitive answer. But within the last fifteen years an entirely new field called Search... read more
Believe it or not, Press Previews is just a couple of months away! Before we head into the holiday season, we want to make sure you’re well prepared so that everything is locked and loaded. Outside of the standard packing list, here are three important things to think... read more
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