Get to Know Our Media Sponsor: Macaroni Kid

We are excited to announce Macaroni Kid as our official media sponsor for Press Previews: Holiday Gift Guide event! Press Previews had the chance to chat with Eric Cohen, Co-Founder of Macaroni Kid, to learn a little bit more about the company that we are lucky to... read more

The Role of Digital Influencers in the PR World

At Press Previews, we understand the importance of creating connections with digital influencers in the world of public relations. To ensure our brands have full exposure, we worked with our social team to share the top four reasons that brands should consider working... read more

Exhibitor Spotlight: GiftCards.com

Are you excited to find out what brands will be joining us at our Press Previews: Holiday Gift Guide event this year? Of course you are! Well, we’re excited to announce that Shelley Hunter, Gift Card Girlfriend from GiftCards.com will be joining us in June to... read more

4 Mother’s Day Gift Ideas

Mother’s Day is only ten days away, and time is running out to find mom that special gift that she’ll love. Having trouble coming up with ideas? Don’t worry, we took care of that for you! This year, give the gift of… …organization. If there’s one thing a mom can never... read more

5 College Graduation Gift Ideas

College graduation season is already upon us! Soon grads across the country will be tossing their hats into the air and entering the “real world”. Whether your list of recent graduates to shop for is long or short, we’re here to help you pick out the perfect gift.... read more

How to Craft the Perfect Press Release

Ah press releases, a love hate relationship for both PR professionals and reporters. Press releases, if done correctly, are an effective and efficient way to distribute timely news to the public and press. To ensure your press release is poised to get the best pick... read more

How to Make an Impression at Press Previews

At Press Previews, we host a limited number of brands to create an intimate environment in order for both the media and you to make a real connection. Although this makes it easier for the attending media to see each brand, you should still strive to stand out to the... read more

4 Ways to Relieve Stress

April is Stress Awareness Month, and we can understand why. Between Tax Day, upcoming graduations and weddings, and rainy spring weather, we could all use some help staying relaxed. Today we’re sharing some of our favorite tips to relieve stress (though sorry, no tax... read more

What Makes a Story Pitch-Worthy?

Pitches are arguably the most vital weapon in a publicist’s arsenal, but not every story is worthy of a pitch. The ability to distinguish a pitch-worthy story is essential to securing coverage. To determine if your story deserves a pitch, keep in mind the 5 W’s. Who:... read more

Thinking Ahead: Long-Lead Versus Short-Lead Media

Are you wondering why we’re having a holiday gift guide event in June? If so, then you should learn the difference between long lead media and short lead media! Knowing the difference between the two is key in preparing for Press Previews: Holiday Gift Guide.... read more