Focus On These PR Metrics

Focus On These PR Metrics

Which metrics matter the most in public relations? That is probably one of the most asked questions PR professionals receive. So, we’ve put together our top three most important metrics, along with tools to help you measure them: 1. Sales – Any time you can tie PR... read more
5 Tailgating Must Haves

5 Tailgating Must Haves

Football season is here, and we can guess that whether you actually care about the sport or not, you enjoy a good tailgate. And who wouldn’t? From burgers, to drinks in solo cups, to meeting and partying with your tailgating neighbors, this pregame tradition is full... read more
Still Time for Holiday Short Lead!

Still Time for Holiday Short Lead!

Were you not able to attend our Holiday Gift Guide Event in June, but still want to get holiday coverage? Don’t worry, you still have time to pitch short-lead media! Deadlines for online outlets range from being published immediately, to six to eight weeks in advance.... read more

5 Back to School Essentials

It’s that time of year again. Pencils are sharpened (or clicked, because does anyone use wood pencils anymore?), new shoes are tied, and lunches are packed. That’s right, it’s time to head back to school. We’re all going to miss summer, but isn’t a new school year... read more
2018 PR Planning Checklist

2018 PR Planning Checklist

As PR professionals, we’re always thinking ahead. With summer wrapping up, we’re zoning-in on our 2018 plans. Building a foundation with strategy, goals, and KPIs is key to PR success. But, getting started isn’t always easy. Which is where we come in! Below you will... read more
5 Ways to Fight Summer Scaries

5 Ways to Fight Summer Scaries

Right about now, you may have a case of what we like to call the Summer Scaries. August is almost over, and our favorite beach-filled, sundress-wearing, ice-cream-eating season is coming to an end. It’s easy to let that get you down, but remember what comes after... read more
5 Creative PR Brainstorming Tips

5 Creative PR Brainstorming Tips

Working in Public Relations, it’s important to bring fresh ideas to the table for your clients, especially when pitching a new story. Try these five tips to bring out the best and brightest ideas for your clients. Bad ideas can be good. Kicking off your... read more
4 Lazy Day Essentials

4 Lazy Day Essentials

Today is National Lazy Day! We don’t know about you, but we’ve never been more excited to have an excuse to do nothing. But even being lazy takes some preparation, so we’ve collected a list of essentials that will come in handy today or any day you just want to chill... read more