Women play a significant role in public relations, making up two-thirds of the industry. Yet, 78% of leadership roles are men and they occupy 62% of seats at the PR boardroom table (Women in PR, 2017). Why is this important? This frightening statistic reveals that most men working in PR hold the leadership positions of a female dominated industry. This suggests the gender gap is still prevalent in the PR industry.
Although this is an issue, women continue to break barriers and prove their importance within the industry. To celebrate National Women’s History month let’s recognize just a few of the impactful women who landed on the PR News’ 2019 “Top Women in PR.”
Kristina Adamski, Nissan North America, Inc. @KristinaAdamski
Kristina became Nissan North America’s youngest female vice president when she entered the role as vice president of communications in 2016. Kristina manages and leads a 70-person communications team based in the United States, Canada as well as Mexico. Both in 2018 and 2019, Kristin was named one the “Top Women in PR” by PR news.
Adriana Arvizo, Comcast @AdrianaArvizo
Award-winning journalist Adriana was appointed to External Communication Manager at Comcast in 2018. Prior to her role at Comcast, she was the Director of Commutations for the Pennsylvania Department of State where she managed both internal and external communication strategies for the agency. In 2019, Adriana was listed as a “2019 Top Woman in PR” by PR News.
Christin Baker, SoftBank Group Corp @ChristinBaker
Christin is the Director of Public Affairs at SoftBank Group Affairs where she helps manage public policy and communication of the company. Prior to working at SoftBank Group Corp, Christin worked for communications for Ford Motor Company, as well as the communication director for the White House Office of Management and Budget.
Katherine Button Bell, Emerson Emerson_Kathybb
Kathy is the Senior Vice President, Chief Marketing Officer at Emerson. Kathy helps oversee both the global marketing and cooperating branding for Emerson. In 2015, she helped lead Emerson’s award-winning integrated 125th Anniversary/ “I Love STEM” campaign. In 2013, she was named “Top Marketer of 2013” by BtoB magazine.