When attending Press Previews, you definitely need to plan ahead and consider how you will engage each editor, writer, producer, or blogger you meet. We’ve put together a few tips to help you prepare for your next press event so that the attending media that will be eager to learn about your brand! !
- Do your research. The Press Previews team provides exhibitors with a list of the attending media to review in advance of the event. Take advantage of this opportunity by researching the outlets that you are interested in, and who you think will be interested in you.
- Understand the different outlets. This one seems obvious, but from producers to bloggers, there will be many different types of media at Press Previews. Each will vary not only in the content they report on, but also in lead time. Here’s a breakdown:
- Short-lead publications tend to include blogs, online news sites, television, radio and daily or weekly newspapers and magazines. These short lead times range from being published immediately to six to eight weeks out.
- Long-lead publications are usually print magazines. Reporters for long lead tend to work on these stories for anywhere from three to six months. The long lead publications keep editorial calendars in mind, which express the type of content they are hoping to publish for the whole year.
- Practice your elevator pitch! We’re sure you understand that having enticing messaging that expresses how and why your brand or product stands out is important in pitching. However, Press Previews differs than the typical pitch opportunity. It harnesses an intimate setting between media and brands which offers the opportunity to pitch the media face-to-face. With only a few minutes to discuss your brand, we recommend preparing a few angles you intend to utilize. Try to come up with three or four talking points that highlight your main points and why a reporter should cover your brand.
Did we miss anything? Let us know in the comments!