First impressions are everything when introducing your brand to media. At Press Previews, you’ll have the opportunity to speak one on one with interested members of the press, so it’s important to be prepared. Don’t be intimidated though, if you follow the tips below, you’ll do great!
Do your homework
Before Press Previews, the team will let you know what media will be in attendance. This is the perfect opportunity to research outlets that could be interested in your brand. Focusing on outlets that have a similar target audience to you will not only make your pitch more relevant, but it’ll let media know you came prepared.
Know your elevator pitch
You only have a couple of minutes to sell your brand, so it’s important to have a few different elevator pitches ready. By preparing various talking points, you’ll be able to tailor your pitch to fit the media outlet you’re speaking to. Great elevator pitches should include:
- An introduction: Start by introducing the brand and giving background.
- Relevancy: Share why your products or services are relevant to people today. This puts your brand in perspective and shows members of the press why it’s important.
- A clear connection: Finally, let media know why its readers would be interested in your brand. This is where your outlet research will come in handy.
Make sure to make eye contact and smile when speaking to media to project confidence and credibility. You know your product the best, so don’t be afraid to let that shine through.
And remember, media come to Press Previews because they’re truly interested in learning about new brands. As long as you do your homework and come prepared, there’s no reason to be nervous.