With the Press Previews: Spring into Summer Media Event in the rearview mirror, it’s time to focus on making those new-formed media relationships translate into great coverage for your brand. Although this prospect may seem overwhelming, we’re here to give you some insider tips to help you get the right foot in the door.
- Know what the media outlet covers
The key to getting great coverage is to make sure you’re targeting the right media. Although you may have met a variety of media contacts during the event, focus on the ones that directly target to your brand’s audience. Not only will these contacts be more likely to write about your brand, but the coverage you’ll gain will reach key consumers.
- Be unique
Make sure to highlight the unique attributes of your brand. What makes you stand out from your competitors? And why is that an important distinction? Media are constantly looking to cover new trends and products that solve real problems, so providing this information right off the bat will make you stand out from the rest.
- Build relationships
Fostering genuine relationships with the press is the most important thing you can do to help secure coverage. Don’t be afraid to be yourself and let your personality show through –personal relationships will take you and your brand to the next level. The better your relationship, the more likely they will remember you the next time they’re working on a story that fits your brand.
- Add context
Make your company newsworthy by tying your product or brand story to national holidays and current events. Adding this level of context and relevance will propel your pitch and make it that much more newsworthy. Create a calendar that includes holidays relevant to your brand and make sure to reach out to media according to their lead times.
- Use visuals
What better way to tell your brand’s story than with visuals? Incorporating a few images in the body of your e-mail can give the press a better feel for your brand, especially if it’s a product. Although this might seem like a small gesture, it can spark the media’s interest.
You are now armed with some killer tips on how to get media coverage. Deep breath and conquer!