We are excited to announce that Macaroni Kid has returned as our exclusive sponsor for the Press Previews: Spring Into Summer event! Reflecting on a recent chat that we had with Eric Cohen, Co-Founder of Macaroni Kid, read on to gain a little bit more insight about Macaroni Kid’s mission and how they connect brands with their network of Macaroni Mom influencers!
Can you tell us a little more about Macaroni Kid?
Macaroni Kid publishes weekly, hyper-local e-newsletters and websites featuring events, activities, products and places for moms, kids and families. We host local events and parties and connect with our communities via our rich and extensive social media channels.
We like to refrain from using the b-word (blog). This is because Macaroni Kid is email driven and full of weekly useful content about local events versus a “weblog” or journal.
Our secret sauce is our 500+ local influencers. Local is key for a couple of reasons:
- It means our influencers have a deeper connection with their readers or followers because they live in the same town. Even if they don’t know each other personally, they are still neighbors. This leads to deeper engagement.
- It allows us to target messaging to a geographic location. This is important for regional brands and working with focused retail partners.
How do you typically work with brands and how can they benefit from working with Macaroni Kid?
We work with brands by activating our community on their behalf. Macaroni Kid is not just a network, but a fully integrated eco-system. Each of our Macaroni Moms is contracted and exclusive. We are all pulling in the same direction (versus a blog network where the bloggers compete against each other). Some of our Macaroni Moms even have a tattoo of our logo…yes, real tattoos!
Working with bloggers, especially moms, is always changing. Can you tell us some new trends you are seeing from the brands that are working with Macaroni Moms?
Having local influencers is on trend. Brands want to work with influencers that make a connection. Someone with a million followers who has 1% engagement delivers less value than someone who has 10K followers with a 10% engagement.
Macaroni Kid serves brands by delivering hyper-localized influencer marketing and high-engagement rates, while simultaneously helping moms and families connect with their community and try something new every day. Get excited to meet Macaroni Kid in-person at the Press Previews Spring Into Summer event in NYC!
Have you seen any recent examples of influencer marketing? Tell us about them in the comments!