Media Event Invites 101

Media Event Invites 101

If you’ve been following the Press Previews blog religiously (I mean, why wouldn’t you?), you’ve probably gathered that there is an art to capturing media’s attention regardless of the medium. We’ve discussed how to build the right list in the first place, foster...
2018 Winter Wardrobe Must-Haves

2018 Winter Wardrobe Must-Haves

Winter has arrived!   Well, it arrived a few months ago, but we all decided to ignore it anyways – just like we do every season. (And I’m not talking about GOT’s seasons here. Although, their winter does sound a lot more terrifying and we’d surely love to avoid...
4 Must-Do’s When Building a Media List

4 Must-Do’s When Building a Media List

We all know that getting strong media coverage for your brand is dependent on a great media list filled with contact information for your target reporters, editors, producers, bloggers and more. Looking for some advice on how to create the best media list for your...
4 Ways to Stay Fit in the New Year

4 Ways to Stay Fit in the New Year

As much as we’ve enjoyed the roasted ham, sugar cookies, and countless holiday desserts – we can finally put our forks down and let our tummies relax. We haven’t craved a simple salad or a cold-pressed juice in a long time. But after a month of indulging, can you...