Were you not able to attend our Holiday Gift Guide Event in June, but still want to get holiday coverage? Don’t worry, you still have time to pitch short-lead media! Deadlines for online outlets range from being published immediately, to six to eight weeks in advance. Here are our top three tips to keep in mind when pitching for short-lead holiday coverage:

1. The more time in advance you approach an online reporter, the better. Did you know that when you pitch a reporter, and they’re interested, the reporter often must then pitch their editor to get approval to write the article? That’s why even short-lead outlets prefer at least a month to get approval, write an article, and get it published.

2. Hone your pitch. Keep you pitch short, make sure you are pitching the correct reporter, and don’t forget the importance of a strong subject line! Do your research: see what themes outlets have covered in the past, and tailor your pitch to one of those (Gifts under $50, Stocking Stuffers, Gifts that Give Back, etc). Lastly, don’t include all products your brand offers in the pitch; stick to the top giftable items. We recommend including between 1-3 products per holiday gift pitch!

3. Make sure you have images and samples. You should be prepared with 300 dpi (aka hi-res) images, as well as available samples of every product you are pitching. Chances are most reporters will be asking for these if they end up wanting to include your product in their holiday gift guides or articles.

Any other questions before you pitch for short-lead holiday? Leave them in the comments below!