We live in a digital world and are lucky to have many resources at our fingers tips But which ones are the best? There are hundreds of PR resources that can help save time and optimize our efforts, but what are the differences between them? If you’ve been wondering just that, you’re in luck! We’ve put together the top three PR Resources that the Press Previews team uses every day.

If you are looking for a public relations software that does it all, Cision is the tool for you. For almost any media source you can think of, this tool has the contact you need thanks to a database of over 1.6 million journalists, influencers and editorial contacts. It also has advanced distribution, as well as tracking and analyzing features that allow you track coverage, monitor performance and determine the effectiveness of a campaign.

You work hard to get your clients coverage, but it can be hard to keep track of it all. Critical Mention does that for you. This media-monitoring tool allows users to quickly search TV, radio, online and social media across the globe, tracking each mention. The tool also makes it easy to clip and share coverage instantly, as well as analyze outlet reach and audience.

The public relations landscape has changed. Blog, video-blog and social media influencers have gained influence over traditional outlets, journalists and reporters. Because of this, it is incredibly important to find the right influencer for your campaign. Julius offers access to over 50,000 influencers who have been researched and vetted for content style, interests, brand work, audience demographics and news. In a single platform you can view an influencer’s reach and engagement metrics, posts and audience data. Julius also brings clarity to celebrity endorsements by providing consumer perceptions for over 8,000 celebrities across 15 countries.

What other public relations resources are taking your efforts to the next level? Comment and share with us below!