We are excited to announce Macaroni Kid as our official exclusive sponsor for Press Previews: Holiday Gift Guide event! Press Previews had the chance to chat with Eric Cohen, Co-Founder of Macaroni Kid, to learn a little bit more about the company that we are lucky to have joining us this June.
Can you tell us a little more about Macaroni Kid?
Macaroni Kid publishes weekly, hyper-local e-newsletters and websites featuring events, activities, products and places for moms, kids and families. We host local events and parties and connect with our communities via our rich and extensive social media channels.
We like to refrain from using the b-word (blog). This is because Macaroni Kid is email driven and full of weekly useful content about local events versus a “weblog” or journal.
Our secret sauce is our 500+ local influencers. Local is key for a couple of reasons:
- It means our influencers have a deeper connection with their readers or followers because they live in the same town. Even if they don’t know each other personally, they are still neighbors. This leads to deeper engagement.
- It allows us to target messaging to a geographic location. This is important for regional brands and working with focused retail partners.
How do you typically work with brands and how can they benefit from working with Macaroni Kid?
We work with brands by activating our community on their behalf. Macaroni Kid is not just a network, but a fully integrated eco-system. Each of our Macaroni Moms is contracted and exclusive. We are all pulling in the same direction (versus a blog network where the bloggers compete against each other). Some of our Macaroni Moms even have a tattoo of our logo…yes, real tattoos!
Working with bloggers, especially moms, is always changing. Can you tell us some new trends you are seeing from the brands that are working with Macaroni Moms?
Having local influencers is on trend. Brands want to work with influencers that make a connection.
Have you seen any examples of influencer marketing recently? Tell us about them in the comments!