At Press Previews, we understand the importance of creating connections with digital influencers in the world of public relations. To ensure our brands have full exposure, we worked with our social team to share the top four reasons that brands should consider working with influencers.

1. Influencers are modern day spokespeople. Consumers look to influencers for personal stories and genuine opinions about brands and products before making purchases. Data from influencer marketing platform MuseFind shows that 92% of consumers trust an influencer more than an advertisement or traditional celebrity endorsement. It provides a reassurance that traditional advertising doesn’t offer.

2. Influencers offer a direct connection to reach a precise audience. Traditional forms of connecting with the consumer can target a broad audience but influencers make a more personal connection. They reach smaller groups of consumers who share a passion for the same products or brands. This offers the opportunity to reach people who have interests in anything from donuts to babies to baseball.

3. Influencers provide third-party credibility. Having third-party credibility offers an outside perspective on the product that wasn’t developed by a company or brand. This eliminates the feeling of being blindly targeted, allowing consumers to make a personal connection when reading about a brand or product through the words of someone that they have an established interest in.

4. Influencers compliment traditional PR efforts. They tie in with media relations and media coverage. This allows for brand messages to enter the social media world which publicists have been unable to do in the past. Influencers reiterate brand messaging already shared through public relations.