Ah press releases, a love hate relationship for both PR professionals and reporters. Press releases, if done correctly, are an effective and efficient way to distribute timely news to the public and press. To ensure your press release is poised to get the best pick up, here are some expert tips from our team of PR pros at Press Previews:
- Craft an Attention-Grabbing Headline. A strong headline is step one to making sure your press release is seen. The best headlines are descriptive and hint at something exciting and new…something worthy of a press release. *Hint: If your headline feels too long, put some of the more specific information in the subheading.
- Put the Most Important Information First. Press releases are rarely read through in their entirety. Since quick-scans are more likely, it is crucial you put the most important information first. The who, what, when, where and why should all be answered in the first paragraph.
- Capitalize on a Great Quote. Press releases often contain an exorbitant amount of facts and figures, running the risk of sounding dry. Utilizing a quote is a great way to add humanity to an otherwise matter-of-fact release. Plus, it’s the perfect splash of color for reporters to include in their stories.
- Add a multimedia element. Whether it’s an image, infographic or video, adding a multimedia element can help take your press release to the next level. According to a 2015 Social Media Industry Report, content with a relevant image gets 94% more views than content without.
Any tips that you’d like to share? Comment and let us know!