What Makes a Story Pitch-Worthy?

Pitches are arguably the most vital weapon in a publicist’s arsenal, but not every story is worthy of a pitch. The ability to distinguish a pitch-worthy story is essential to securing coverage. To determine if your story deserves a pitch, keep in mind the 5 W’s. Who:...

Thinking Ahead: Long-Lead Versus Short-Lead Media

Are you wondering why we’re having a holiday gift guide event in June? If so, then you should learn the difference between long lead media and short lead media! Knowing the difference between the two is key in preparing for Press Previews: Holiday Gift Guide....

4 Ways to Celebrate Client’s Day

Client’s Day is March 19, and is a great time to show your clients how much you appreciate them. But how? From traditional to out of the box (literally), here are some ways to celebrate! 1. Write a thank you note. It seems simple, but hand-written thank you notes are...

3 Products for a Busy, Yet Healthy, Lifestyle

March is National Nutrition Month, and if you’re like us, it’s hard to find time to stay healthy and keep up with everything else on your to-do list. Thankfully there are products out there that make living a nutritious lifestyle a little bit easier, and we’ve rounded...

4 Ways to Unplug in the PR World

Today is the National Day of Unplugging, but celebrating may not be as easy as you’d hope, especially if you work in an industry like PR. Press and the news never sleep, but that doesn’t mean you have to stay plugged in constantly. In fact, doing so can lead to burn...