Press Previews is an amazing opportunity to get up close and personal with members of the media to talk about your brand. But what happens after the event? How do you ensure those great conversations turn into great stories? Don’t worry – we’ve put together a foolproof follow-up plan for you and your brand.
First things first: be timely. The event takes place on a Thursday, so you will want to send your initial follow-up the following week. After your initial follow-up, it is important that you understand the target’s publication’s cycle. Do they post daily? Weekly? Monthly? If you spoke about an opportunity four months away, be sure to mark your calendar about two months out to follow up again. Another helpful tip is that outlets typically have media kits and editorial calendars on their website; check them out to perfect your timing.
Remembering names and faces can be difficult, especially after a busy event. When following up, it’s best to reference something specific about your conversation. Anything that might remind your target more about you and your brand is a good thing! Get specific, whether brand-related or off-topic. It won’t hurt your follow up.
Your great conversation at Press Previews was only the first step. Don’t be afraid to offer up new information or angles for a potential story when you follow up. You want to make your brand fit into the target publication and make that connection clear. It’s your job to demonstrate your brand’s value and how you want it to be framed.
Finally, and maybe most importantly, don’t bother them! If you find yourself emailing someone repeatedly, it’s time to move on. Media receive emails non-stop and if you’re constantly flooding their inbox, you’re on a one-way train to getting blocked permanently. Plus if they’re not interested this time around, they may be in the future! It’s best to maintain the relationship for future opportunities.
Now that you have your follow up game plan, it’s time to meet those media representatives! We look forward to seeing you tomorrow at the Press Previews Spring Into Summer Event!