We have something super exciting to share with you guys! Here at Press Previews we’re always trying to find ways to make this event the best it can be for our exhibitors. To do just that, we’ve enlisted the help of the fabulous Alex Di Trolio, Executive Producer for The Morning Mash Up on SiriusXM’s Hits 1, as our featured media partner!
We were lucky enough to chat with Alex and get some insights from her to share with our exhibitors in advance as they prepare for the event. Check them out!
Can you tell us a little bit about your background and role at Sirius XM?
I’ve spent my entire radio career, save for one internship at KRock, at SiriusXM. I started as an intern with the Maxim talk channel (it no longer exists but it was a partnership with the magazine that delivered guy talk/entertainment programming), and then was hired part-time on a new political talk channel called Indie Talk (which also is no longer in existence). I spent a year there and then transferred over to the music programming side as a part-timer. I worked my way up from part-time coordinator and board-operator, to full-time coordinator, then associate producer, and finally to senior/executive producer, which is the role I am currently in with The Morning Mash Up on the Hits 1 channel. As senior/executive producer I manage the day to day for the show, including their social media, show planning, and broadcast issues. I help to coordinate any events for the show, board op when necessary, and am responsible for videotaping guest interviews to post on socials. Between the associate producer and I, we also edit and repurpose guest interviews into clips to air post-interview.
How do you typically work with brands?
This is an interesting question because the music side of SiriusXM is in a unique position. While the talk side has commercial blocks and live reads, the music side has been marketed as “commercial free” and therefore there is no direct advertising. Even the hint of something that sounds like it could be a commercial can be cause for reprimand.
Because of that, my work with brands is almost exclusively on social media. I say almost because sometimes brands can work their way organically into the conversation, although that is rare. I try to find fun ways to incorporate the brand on our different social media platforms – whether it’s “setting the office mood” with Yankee Candle or having a hot sauce tolerance contest between our hosts using Tabasco & Heluva Good Tabasco Dip.
When sifting through the many pitches I’m sure you have in your inbox each day, what’s one thing publicists and brands can do to make your job easier?
Know what you’re pitching to who. It’s like going on a job interview and not researching the company you are interviewing for. I work for a top 40, pop culture, and music-centric morning show, so pitching me an author and their book about tax season and deductions, while I’m sure is helpful, doesn’t make sense. It also makes me less inclined to look at emails from you in the future because you’re either not paying attention to who you’re sending your pitch to and/or just sending every pitch you have to everyone on your list and it starts to feel like spam. I do love when someone reaches out because they see a good connection between their product and our audience and believe it’s something that would be beneficial to them and something they’d be interested in. I’m all for working with a brand or product if it makes sense. Trying to force something however, comes across disingenuous and obvious, and pushes the audience away.
What are some of your own spring and summer must-haves?
-A wireless speaker for the beach. I have two 808 speakers and love them. I use them all year round, but they are a must have for the beach.
-I also love Bubba Kegs because they keep your drinks cold all day long at the beach. My husband and I each have a 52 ounce.
–Tommy Bahama backpack chairs are also a must for the beach because when you’re carrying your beach bag and umbrella, it’s nice to just be able to carry the chair hands-free.
-Blow drying my hair in the summer is a rarity because it just does not want to stay straight, so I must have Marc Anthony True Professional Strictly Curls Curl Defining Lotion. It gives me air dried waves without that crinkly, constantly wet look that was hot in the 90s & early 2000s but not so much anymore.
-I don’t wear makeup on a day to day basis and in the summer I really dislike ewaring any because I’m a sweaty beast. However, aside from a nice night out where I might do a full face, if I feel like putting a smidgen of makeup on during the day I use:
- Clinique Airbrush Concealer for those pesky under eye dark circles.
- Green Maybelline Cover Stick Corrector Concealer for the red spots.
- MAC’s Luna Luster powder for my cheeks, nose, and forehead (it’s a shimmer powder so it helps deflect shine in the summer while also brightening up my face).
- Benefit’s “They’re Real” mascara, which not only gives me amazing lashes, but unlike most mascaras, doesn’t rub off under my eye & give me an unintended raccoon look.
-I also carry around Dionis’ Sole Soother Heel Repair Stick. When I’m wearing sandals most days, all day long, my heels will start to get dry and a little rough. I use this stick to touch them up and keep them looking smooth and soft.
-And finally, a must have in the summer is some good reading material with a good drink (whether it’s alcohol, coffee, or tea). Sitting in the park, on the beach, or even in your backyard on a nice day, engulfed in a great book, is so nice.
What are your spring and summer must haves? Let us (and Alex) know in the comments!