Have you been thinking about what to say to the media yo’re going to meet at Press Previews? If you haven’t, don’t worry. We’ve put together a few tips to help you prepare!
1. Do the research. With help from the Press Previews team, you’ll have the opportunity to know the media attending in advance. Use this opportunity by researching the outlets that you are interested in, and who you think will be interested in you. Be sure to practice your elevator pitch!
2. Understand the different outlets. This one seems obvious, but from producers to bloggers, there will be many different types of media at Press Previews. Each will vary not only in the content they report on, but also in lead time. Here’s a breakdown:
- Short-lead publications tend to include blogs, online news sites, television, radio and daily or weekly newspapers and magazines. These short lead times range from being published immediately to six to eight weeks out.
- Long-lead publications are usually print magazines. Reporters for long lead tend to work on these stories for anywhere from three to six months. The long lead publications keep editorial calendars in mind, which express the type of content they are hoping to publish for the whole year.
3. Prepare your pitch angle. We’re sure you understand that having enticing messaging that expresses how and why your brand or product stands out is important in pitching. However, Press Previews differs than the typical pitch opportunity. It harnesses an intimate setting between media and brands that offers the opportunity to pitch the media in person.
With only a few minutes to discuss your brand, we recommend preparing a few angles you intend to utilize. Try to come up with three or four talking points that highlight your main points and why a reporter should cover your brand.
To get you started, here are a few questions to consider when coming up with angles:
- Who are you? Expressing the story behind your brand interests people in a way that makes them feel you are more than a company trying to sell a product or service.
- What is your target market currently interested in? Share why your brand matters to people, and how it stays on-trend with that market. This helps media understand where your story fits in their outlet.
- Why these products? Explain your products. How can they be incorporated into the media outlet that the reporter or producer you’re talking to represents? You know your product best.
We hope these tips help you feel prepared to head to the Warwick Hotel on February 16th, but if you have any other questions on what to expect, comment below!